Retailers help Globe reach and serve the grassroots communities
Marites Yanzon, a sari-sari store owner, opened her business six years ago using the money she borrowed from a relative to augment her family’s income and finance their day-to-day needs. Marites though continued to struggle after her savings diminished due to health emergencies in the family.
Fast forward to 2020, little did Marites know that she would play a crucial role in reviving the economy amid the quarantine restrictions imposed by the government to slow the spread of COVID-19.
Her sari-sari store business flourished despite the pandemic, thanks to her loading business which helps people cooped up in their homes stay connected with their loved ones and the rest of the world through voice and data services that telecom companies like Globe provide.
Marites is now earning as much as double from her loading business as compared to over half a decade ago. “Malaking tulong po ang loading business. Halos mas mabenta nga po ang load kaysa sa ibang paninda ko. Mas lalong lumakas ang benta ng load ngayong online class na ang mga estudyante kasi yung mga walang WiFi, sa load sila umaasa,” she said.
Globe continues to empower Marites and other women micro entrepreneurs who play a crucial role in reviving the economy through their small businesses.
“Retailers are a very important part of our value chain, they help us reach and serve the grassroots communities,” said Bernie Llamzon, Globe Executive Vice President for Channel Management.
Globe’s loading business also helped retailers who were affected by past typhoons. In January alone, Globe, through its Community Development Program, provided at least 280 retailers in provinces devastated by Super Typhoons Rolly and Ulysses with livelihood opportunities via a retailer package which includes an LTE phone, SIM starter kit, and initial load worth P1,000.00. About 80 percent of the recipients were women.
Globe supports the United Nations Sustainable Development Goals (UN SDG), specifically SDG No. 8 which calls for decent work and economic growth as well as SDG No. 9 which emphasizes the roles of infrastructure and innovation as crucial drivers of economic growth and development.
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