TV5 has shown a remarkable viewership growth nationwide — proving that the Kapatid Network is now becoming a household favorite to more and more Filipino viewers across the country.
TV5 attributes this success to the Filipino families who welcome the network into their homes by patronizing the quality programs that continue to bring happiness to a wide range of audiences. The channel has a unique programming lineup and top-notch entertainment produced by the best content creators and production houses. TV5 lives up to its network campaign “Iba sa 5,” which was launched in May 2021.
TV5 total viewership registers 89% growth
According to the latest Nielsen ratings, TV5’s performance has been on a consistent uptrend. With its weekday primetime block growing from a 5.3 audience share in January to 12.9 as of the end of June, and its weekend primetime improving from a 4.2 audience share to 6.9, the network has registered an 89 percent growth in total viewership and is now the country’s second most highly rated channel.
TV5’s viewership growth in the southern region has also contributed to the significant rise in its primetime audience share—an increase of 150 percent in the Visayas and 134 percent in Mindanao.
This growth is most evident in TV5’s pillar primetime programs—Frontline Pilipinas, Sing Galing, Niña Niño, ABS-CBN Entertainment programs, FPJ’s Ang Probinsyano, Huwag Kang Mangamba, Init Sa Magdamag, and La Vida Lena as well as the weekend programs John En Ellen, Rolling In It, The Wall Philippines, and Puto — whose continuously climbing ratings saw considerable gains in the region.
The inclusion of ABS-CBN Entertainment programs especially FPJ’s Ang Probinsyano, being the #1 teleserye in the country, opened the doors for new viewers for TV5, hence, paving the way for the combined mix of TV5 shows, ABS-CBN Entertainment programs, and content collaborators to attain these rating improvements on TV5.
TV5 caters to a diverse audience
These numbers affirm the network’s new programming thrust of providing different kinds of shows for different kinds of audiences.
“Iba-iba ang mapapanood mo dito. Iba-ibang viewers ang mag-e-enjoy dito. Iba-iba rin ang mga artista at content creator na makikita mo dito. Yung na-umpusihan ng pagpapalabas ng #1 teleserye, ABS-CBN’s “Ang Probinsyano” opened the gates for a widening of our TV5 audience, and for this, we are very happy. Our collaborations with great artists and creative minds in the industry allow us to offer something fresh, new, and unexpected. That is what makes us truly IBA,” said Dino Laurena, chief operating officer of Media5.
The positive response to the campaign and the growth in viewership is highly encouraging, and the network is determined to keep improving its performance.
“We are thrilled that more and more viewers are tuning in to our shows. We will continue to challenge ourselves to do even better, and we promise to keep creating shows that delight all kinds of audiences. And while we now have the best digital TV coverage in Mega Manila, I want to personally say, daghang salamat kaayo to our Vismin Kapatids for their support. We will further expand our DTT network in North and Central Luzon, Visayas, and Mindanao by the end of July, ensuring truly nationwide coverage, so that Filipinos all over the country can enjoy watching TV5,” said Robert P. Galang, CignalTV and TV5 president and CEO.
By offering more varied content to cater to different audiences and opening their doors to more talents, TV5 welcomes more viewers from diverse backgrounds and locations —giving more Filipinos a new home that’s a happy haven from the challenging world outside./