IBPAP has new president and CEO

The IBPAP is the umbrella organization of the IT and Business Process Management industry in the Philippines

Jack Madrid, President and CEO of the IT and Business Process Association of the Philippines

The IT and Business Process Association of the Philippines (IBPAP) has announced the appointment of Jack Madrid as its new President and CEO. As the head of the organization, he will be at the helm of ensuring that the Philippines remains competitive and relevant as a prime investment destination for IT-BPM services.

“With over 20 years of experience leading strategy, digital innovation, and transformation initiatives, we can all look forward to Jack lending his expertise to partners and stakeholders of the industry and leading the charge amid the evolving business landscape,” said Benedict Hernandez, IBPAP Chairman. “Moreover, his achievements in developing meaningful customer experience strategies will be an asset as we reimagine and fortify the Philippine IT-BPM sector for the future.”

Before joining IBPAP, Madrid held leadership roles across various organizations and industries, including managing the US Consumer Tech Support and Customer Care businesses of Dell International Services from 2006 until 2009. Thereafter, he established Yahoo’s brand and operations in the Philippines as its Country Manager. During this time, he was also a Board of Director of the Internet and Mobile Marketing Association of the Philippines (IMMAP).

His professional history includes the Ayala Corporation as Managing Director, Citibank Hong Kong/Manila as Vice President, and as Country Manager for both MTV Philippines and Multiply.com, as well as being a Co-Founder and President of the Digital Commerce Association of the Philippines (DCOM).

Equipped with an extensive and varied work experience, coupled with his passion for people, Mr. Madrid will provide a fresh perspective on IBPAP’s work towards creating positive change for the industry, attracting more investors to the Philippines, generating more jobs for Filipinos, and contributing to nation-building.

“I am excited about the opportunity to build on the outstanding work IBPAP has accomplished since its inception—elevating our country’s diverse and high-skilled IT-BPM workforce, and advocating for them on the global stage,” shared Mr. Madrid. “The potential to create more jobs, increase market share, and generate revenue while moving up the value chain across the Philippines’ next wave of digital cities in the coming decades is immense.”

About the IBPAP

The IBPAP is the umbrella organization of the IT and Business Process Management (IT-BPM) industry in the country. IBPAP serves as the one-stop information and advocacy gateway for the sector.

With over 300 members and six partner associations—the Animation Council of the Philippines, Inc. (ACPI), Global In-House Center Council (GICC) Philippines, Contact Center Association of the Philippines (CCAP), Game Developers Association of the Philippines (GDAP), Healthcare Information Management Association of the Philippines (HIMAP), and the Philippine Software Industry Association (PSIA)—IBPAP plays a pivotal role in sustaining the growth of the IT-BPM industry by working with stakeholders in the government and academe to ensure an enduring supply of high-quality labor, supporting service innovation, and providing country visibility.

IBPAP assists investors in setting up operations easily and quickly in the Philippines through relevant research, introductions to key officials, and a series of briefings at each step of the investment process. Initiatives for human resources, business development, knowledge sharing, and networking opportunities are also made available to members as a means of continued support./ibpap

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