GCash empowers LGBTQIA+ to #WerkWithPride

GCash Stories launches “Turing” for Pride Month, empowering the LGBTQIA+ entrepreneurs by offering Finance for All

GCash Stories returns with a powerful new release featuring Turing Quinto, as the face of GCash’s “Werk With Pride” advocacy for Pride Month. Directed by Antoinette Jadaone, the film celebrates pride by putting a spotlight on GCash’s commitment to inclusivity and financial empowerment while telling the story of strength and persistence of Filipino drag performer, Turing. 

Turing gained fame as a contestant on the debut season of Drag Race Philippines. The short film delves into Turing’s aspirations and determination to succeed in life while showing the challenges faced by breadwinners striving to make ends meet.

Just like anyone else chasing a brighter future, Turing works with pride, thanks to GCash. She reassures her mother, “Ako nang bahala sa pag tambling, Ma,” despite the struggles their family faces. 

Snapshots from “Turing” and GTalks: Werk With Pride event on June 22

Overcoming tears, she performs in her living room, cheered on by her family and supported by GCash, enabling her to receive tips from fans all around the country.

“Sobrang proud ako sa film na ‘to, kasi it really showed how GCash was there during some of my most challenging times,” shares Turing. “Especially nung lockdown kasi virtual shows lang ang nagagawa naming drag performers kasi sarado lahat ng bars and clubs, ang laking tulong ng GCash para makatanggap kami ng tips in real time, and I got to continue doing what I love the most.” 

The premiere of Turing’s GStories film took place at the GTalks: Werk With Pride event on June 22. GCash created GTalks as a space for meaningful discussions on topics that impact the everyday lives of Filipinos, such as providing access to financial services, diversity and inclusion, and climate action. 

Success Stories of LGBTQIA+ Entrepreneurs

Sharing their own success stories with GCash, the Werk With Pride event also featured a panel discussion with LGBTQIA+ business owners and entrepreneurs Gabby Cantero, Butterboy founders Hilder Demeterio and Jayson So, and Chippy Day Abando & Nariese Giangan of Food for the Gays. 

Clockwise from left: Gabby Cantero of Daily Habits Studio, Butterboy co-founder Hilder Demeterio, Nariese Giangan of Food for the Gays Cafe, and Atty. Quino Reyes of the Philippine LGBT Chamber of Commerce. 

Gabby Cantero, representing Daily Habits Studio, shared their inspiring journey of starting a production house amidst the challenges posed by the pandemic. Cantero emphasized the immense courage it took to embark on this endeavor, never allowing obstacles to hinder their progress. Despite operating from a small studio, they have managed to create a significant number of videos, demonstrating their ability to adapt and make things work.

Hilder Demetrio, co-founder of Butterboy alongside Jayson, shared their experience of launching Butterboy in the digital realm. Demetrio firmly believes that thriving businesses are those that adapt to the spirit of the times. In the midst of the pandemic, when physical distancing became the norm, the ability to conduct remote transactions became essential. Demetrio attributes Butterboy’s success to GCash, as their platform facilitated cashless transactions, which have now become ingrained in people’s habits. This digital approach has been instrumental in Butterboy’s accomplishments.

Nariese Giangan, representing Food for the Gays Cafe, opened up about the emotional journey they experienced during the initial weeks of starting their venture. The primary objective of the cafe is to establish a safe space for all individuals. Over time, this commitment has deepened, and they have witnessed how their establishment not only provides a sanctuary for the community but also becomes a safe haven for themselves. Through their cafe, Giangan and their team are able to advocate for their beliefs and causes, striving to make a positive difference in the lives of those they serve.

Atty. Quino Reyes, representing the Philippine LGBT Chamber of Commerce, said that the LGBTQIA+ community has emerged as a prominent presence in various activities and industries. Atty. Reyes emphasized the significant contributions made by LGBTQIA+ individuals to the community at large. Their impact is undeniable, as they continuously strive to create positive change and play a pivotal role in shaping society.

GCash: Enabling Dreams and Aspirations for All

Regardless of who you are or what you aspire to, GCash supports your dreams by providing accessible financial services – even beyond Pride Month. GCash remains an essential tool for Filipinos as they work to achieve financial independence. 

GCash offers GLoan, instant cash loans for kickstarting your goals, and GInsure, a range of insurance products safeguarding the future of LGBTQIA+ individuals and their loved ones. Business owners can also enjoy seamless payment experiences with Scan-To-Pay, enabling easy QR code payments online and offline.

“We understand the needs of our customers and will continuously innovate to provide accessible financial services for Filipinos, regardless of gender, background, or preference,” says Neil Trinidad, Chief Marketing Officer of GCash. “Like Turing, there are many stories of hope that inspire us to continue to help uplift the lives of Filipinos.”

Clockwise from left: Neil Trinidad, Winsley Bangit, Robert Gonzales, and Jaz Reyes

With GCash, you, too, can #WerkWithPride, just like Turing does with every performance, knowing she’s supported by a platform that leads Filipinos to a better tomorrow. 

Watch Turing’s inspiring story in the full “Turing” short film on YouTube. Share your own story of hope and progress using the hashtags #GCashStories and #MyGCashStory, and tag @gcashofficial.

Live drag performances by Lady Morgana and Marina Summers during GTalks: Werk With Pride event on June 22

About GCash

GCash (G-Xchange, Inc.) is the #1 Finance App in the Philippines. Through the GCash App, users can easily purchase prepaid airtime; pay bills at over 1,600 partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6M partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.), the first and only duacorn in the Philippines which is a part of the country’s leading digital solutions platform, Globe Group.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity and inclusion as well as taking urgent action to combat climate change and its impacts, respectively./

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GCash #WerkWithPride

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